Evaluation Question 4

 Who would be the audience for your media product?
After researching different types of audiences on UK tribes and other internet sources plus  using my own knowledge i have decided to try and ensure that my magazine appeals to both genders, although i could see the magazine edging towards a more Male bias due to the content i wish to include. The age group i plan to target is of 16-24, specifically with an interest in mainstream Hip Hop and Pop. Artists that my target audience will in my opinion like consist of the following Bruno Mars, Rihanna , Olly Murs, Flo Rida, Rita Ora, Drake, David Guetta and Calvin Harris etc. So what is Mainstream? The mainstream includes all popular culture and media culture, typically disseminated by mass media.

My mainstream audience are very much affected and persuaded by different types of Media sources such as Radio, TV, Newspapers and also Magazines. This is why i chose this particular audience above others such as Indie or Rock, as i felt the mainstream style would have more of an effect the audience. Also my audience are big users of social networking sites such as Twitter, Facebook, Myspace etc. On sites like these they follow all there aspirational role modles and keep upto date with whats happening in TV, Muisc and the film Industry.

My target audience will oftenly enjoy regular trips to big shopping malls such as The Bull Ring in Birmingham and the Highcross in Leicester.During their trips to these malls, shops often visited are the mainsteam ones such as Topman, River Island, and Zara.Hobbies for my target audience consist of partying in big clubs in towns and cities, downloading big chart music from Itunes and eating out at places such as Nando's, Wagamamas etc. They may also enjoy regular trips to the cinema to see the latest blockbuster film and listening to radio stations such as Radio 1 or Capital FM. They may participate in sports such as Football or Basketball. Social Networking sites such as Twitter and Facebook will also be a big part of their social lifes as these are very popular and they can follow the artists that would appear in the magazine. The disposable income of my target audience should be fairly high as they are young and may still  be living at home therefore not having to pay any sort of rent, this will allow them to spend money on such things as Magazines, which is why I targeted them specifically.

My target audience will consist of people who follow the latest fashion and are always upto date when it comes to the showbiz gossip etc. My mainstream auidence will oftenly tune into tv shows such as 'The Only way is Essex' (Towie) as the majority of the audience aspire to be similar in their ways as people such as Joey Essex, Mark Wright etc. Plus the female section of my target audience will also look upto some of the stars of Towie such as Samantha fairs, Frankie Essex and also Cheryl Cole etc.

My audience will very oftenly be found at music festivals such as the V festival and Wireless, as the acts that generally perform there tend to be mainstream. For example Justin Timberlake is one of the headliners at Wireless this year and this is a typical/common choice of artist that these kind of festivals select to perform as they know this sort of artist appeals to the mainstream audience they are wanting to attract.

The price of Fresh Echo, is £4.00. I priced it at this particular price as I felt due to the fact that it is a monthly issue and I am aiming my magazine at the younger genration who don't want to paying a lot of money for an accesorie such as a magazine.