Thursday, 31 January 2013
Target audience for Fresh Echo
After researching different types of audiences on UK tribes and other internet sources plus using my own knowledge i have decided to try and ensure that my magazine appeals to both genders, although i could see the magazine edging towards a more Male bias due to the content i wish to include. The age group i plan to target is of 16-24, specifically with an interest in mainstream Hip Hop and Pop. Artists that my target audience will in my opinion like consist of the following Bruno Mars, Rihanna , Olly Murs, Flo Rida, Rita Ora, Robbie Williams, David Guetta and Calvin Harris etc.
My target audience enjoys regular trips to big shopping malls such as The Bull Ring in Birmingham and the Highcross in Leicester.During their trips to these malls, shops often visited are the mainsteam ones such as Topman, River Island, and Zara.Hobbies for my target audience consist of clubbing in big clubs in towns and cities, downloading big chart music from I tunes and eating out at places such as Nando's etc. They may also enjoy regular trips to the cinema to see the latest blockbuster film and listening to radio stations such as Radio 1 or Capital FM. They may participate in sports such as Football or Basketball. Social Networking sites such as Twitter and Facebook will also be a big part of their social lifes as these are very popular and they can follow the artists that would appear in the magazine.
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This is fine, you now need to write an audience profile for one or two members of your prospective audience. Jess Greenfield's is a good one to look at.
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