Audience Profile-Mainstream Individual- Frank Smith {Fresh Echo target Audience]

Mainstream Individual- Frank Smith

Music

Frank Smith is one of those guys who thrives off the new chart music that is constantly being updated weekly. He downloads all of the latest big tunes from artists such as Bruno Mars, Rihanna , Olly Murs, Flo Rida, Rita Ora, Robbie Williams, David Guetta and Calvin Harris etc. Frank will generally not stray too far away from the chart as he likes the upbeat rhythm of the songs and looks up to the very big stars creating the music. Frank doesn't particularly care about the instruments used he is more bothered about what the final product is like. Frank will often tune into radio stations such as Radio 1 extra, Capital, as they offer the big top charting songs at the current time.

Fashion and Style

Frank's fashion sense and style very much mirrors his music taste as he often likes too look sharp as the big stars do, but he also likes to go down the opposite route of casual wear. Again reflecting the idea of everything and anything goes in terms of music taste and clothing also. Frank likes to keep his appearance  in tip top shape, to ensure this he often goes for a sunbed to keep his tan looking good and also he is regularly down the gym maintaining his good shaped body. This again may be a result of the chart topping stars participating in these kind of activities and Frank copying them in a way as he idolizes them and wants to be like them in every way possible.

 Possible Outfits worn by Frank:

 

Casual Wear- This is one of Frank's casual outfits, consisting generally of Denim Jeans, crew neck / V neck sweatshirts combined with some kind of trainers. Often Nike trainers.

Smart Wear- Frank often switches to this style when he is going to a social event at night, such as going out with his mates to one of the big clubs in the UK's largest cities. This outfit normally is made up of a Shirt and tie, Blazer of some sort and smart trousers, plus smart shoes to match.

Gym Wear- Frank often goes for the gym look when he is participating in sporting activities such as taking part in weightlifting sessions to make the appearance better.

Hobbies- Frank is a very enthusiastic guy who is up for anything that sounds fun and exciting. Frank loves his sport and plays football for his local team every week but at the weekend he loves to go clubbing with his friends in the centre of town/city. Him and his mates will most likely venture to the main well known clubs in the town where the music is loud and upbeat. Here Frank and his friends will enjoy there Friday/Saturday night drinking Cocktails at the bar and having a great time dancing on the dance floor, looking for girls to impress. When Frank is not out partying at the weekend he likes to shop in malls such as the Hghcross in Leicester where Topman, Zara, River Island and all the other large retailers can be found. This suites Frank perfectly as these are all seen to be 'Mainstream' shops where most people of this style shop. He will never venture to indie vintage shops that sell slightly different older clothes. Also Frank loves a weekly trip to Nando's and often Waga mamma's as well. 

TV- Frank enjoys watching programmes that are broadcasted on the main Television channels such as BBC 1 BBC 2 ITV 1 etc. He enjoys shows such as Take me out, Big Brother, and The X factor. All these shows  tend to be shown at evening time. This is how Frank will often spend his weekend nights if he does not go out and party.